Growth advisory · All industries · Global markets
Grow the whole business, not just the top line.
We help growing companies in every industry fix what's slowing them down across sales, operations, finance, supply chain, marketing and people. We specialize in global markets, helping businesses sell, source and expand across borders. One partner who sees how it all connects, and stays to make sure the plan gets done.
- Sales
- Operations
- Finance
- Supply Chain
- Marketing
- Talent Acquisition
What we do
Six areas. One view of your business.
Most growth problems don't live in one department. A sales slump can start in supply, and a cash crunch can start in pricing. I work across all six so nothing gets fixed in one place and broken in another.
Sales
Pipeline, territory and account plans that your team will actually use. Clear targets, a repeatable process, and better conversations with the buyers who matter.
Why are deals stalling after the first meeting?
Operations
Find the bottlenecks, simplify the handoffs, and put basic systems in place so the business doesn't depend on a few people holding it together.
Can we take on twice the volume without twice the chaos?
Finance
Margins, pricing, cash flow and forecasting. Know which customers and products make you money, and plan growth you can afford.
We're busier than ever. Why is cash still tight?
Supply Chain
Supplier terms, inventory, lead times and distribution. Keep product moving and stop tying up cash on shelves.
How do we stop running out of the things that sell?
Marketing
Positioning, messaging and the few channels that bring in the right customers. Marketing that supports sales instead of running beside it.
Who exactly are we for, and how do they find us?
Talent Acquisition
Hiring plans, roles, incentives and structure. Build the team the next stage needs, with pay that rewards the results you want.
Who do we hire next, and how do we keep them?
How it works
Straightforward from the first call.
No long decks that sit in a drawer. We find the problems that matter most, agree on a plan, and work it together.
Diagnose
I spend time with your numbers, your team and your customers to find where growth is leaking and why.
First 2–4 weeksPlan
A short, prioritized roadmap with owners, dates and the few measures that will tell us it's working.
Agreed togetherRun
I stay involved through execution: regular check-ins, hands-on help where it's needed, and adjustments as we learn.
OngoingScale
Once the basics hold, we build for the next stage, so the business keeps growing without you carrying all of it.
When you're readyPricing
Paid partly on results.
I'd rather share the upside than bill by the hour. Most engagements combine a monthly retainer with a performance fee tied to outcomes we agree on up front.
Monthly retainer
Covers my time, regular working sessions and direct access when something comes up. Fixed and predictable, so you can budget for it.
Performance fee
Tied to measurable results such as revenue growth, margin improvement or cost savings. If the numbers don't move, you don't pay it.
Focused diagnostic
Not sure yet? Start with a short, fixed-scope review of one or two areas and decide from there.
As CEO, you see every problem but rarely get time to fix them. That's the work I take off your plate.
About
I'm Will, founder of WJD Growth Partners. I work directly with CEOs and owners of growing B2B companies. I hold an MBA and have spent my career in sales and operations, much of it in life sciences and laboratory supply, where long sales cycles, tight margins and complicated supply chains are part of everyday business. I've also run several small businesses of my own, so I know the constraints firsthand: cash is tight, a small team covers too many jobs, and there are never enough hours in the week.
Most CEOs I meet are stuck in the middle of everything. Sales needs one thing, operations needs another, finance is worried about cash, and every decision lands on their desk. I act as a senior partner at your side: someone who sees the whole business, tells you plainly what's working and what isn't, and helps your team carry out the plan so you can focus on running the company.
A good fit if you're a CEO or owner who:
- Has outgrown the way the company used to run
- Works in any industry and sells, sources or plans to grow across global markets
- Wants a trusted partner to act with, not another report to read
Get in touch
Let's talk about what's next.
Tell me a bit about your business and what's getting in the way. I'll reply personally, usually within one business day.